Something Special – Leader in lingerie

Chez La Belle Lingerie is centrally located in Geelong with a range of quality brands.

Chez Ma Belle Lingerie remains Geelong’s go-to spot for professional bra-fitting after 25 years in business.

Along with the fitting service, Chez Ma Belle Lingerie also offers nightwear along with maternity, mastectomy and surgical garments.

Owner Fran Rowlands took over the store from her mother, Adriana, in 2016.

Adriana opened the store in 1993, when it was situated in Little Malop Street. With the help of her trusted staff, Adriana built a devoted following of women throughout Geelong, Melbourne and country Victoria.

Fran gave the brand a revamp after taking over the business, with the store’s customers welcoming the change.

Fran and staff pick and choose the brands they stock based on quality and what their customers want and need.

“We pride ourselves on giving our customers one on one service that will add to their experience and have them feel fabulous when walking out the door,” Fran says.

“Chez Ma Belle is a valued part of the Geelong community and were proud to be involved in 2018 Westfield Geelong Catwalk for Cancer supporting the Barwon Health Foundation and The Andrew Love Cancer Centre.”

Chez Ma Belle stocks a range of quality brands such as Simonè Perele, Prima Donna, Chantelle, Berlei, Triumph, Fayreform and Amoena.

Aiming to give women of all ages the right support needed to live life comfortably, Fran and staff invite shoppers to “pop in and see the team today”.

Chez Ma Belle Lingerie is at 37 Yarra Street, Geelong.