Australian-made warmth

Illusion Gas Log Fires senior salesman Chris Waldie still remembers when an executive recruited him from another company.

“I was pretty straight forward with what he was after and gave him the information he was looking for,” the 42-year old from Bannockburn says.

“I think that’s why I’m here now.”

For three years the father-of-two has taken pride in selling Illusion’s quality wood and gas fires made just up the road in Dandenong.

“As an independent manufacturer we make everything you see in our showroom,” he says.

“That’s what the company prides itself on.“

Illusion has manufactured high-quality heaters for more than 30 years.

The company can provide direct to the public in three weeks – from manufacture to installation.

“We don’t have any third party involvement – so any profit that we make goes towards making products better for our customers,” Chris says.

Providing customers with the most accurate and up-to-date information on heaters is essential, Chris says.

“Word of mouth travels very quickly across Geelong – so we want to make sure our customers know we’re providing all the correct information and finding a product that’s suitable for them.”

Illusion caters for gas and wood, both of which have advantages for different homes and properties, Chris says.

“With wood you get a warmer burn. With gas, it’s a little cleaner and you don’t have to worry about storing wood.”

With winter coming up, now is the “silly season” for heaters, Chris says.

But with people in Geelong “building 12 months of the year” there are always customers coming through the door, he adds.