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Operating under the slogan ‘More than just blinds’, Geelong’s Brax is celebrating 75 years in business.
A second-generation family business owned and operated by husband-and-wife team David and Cal Stuart, Brax manufactures awnings, roller blinds, curtains, and Crimsafe security products and is also a licensee for the Luxaflex window coverings.
“Brax originally started manufacturing toys and wooden knitting counters and rulers then moved onto all sorts of window coverings,” Cal explains.
David is based at Brax’s manufacturing facilities in South Geelong, while Cal oversees all of the sales and marketing.
David has developed a “passion” for the manufacturing side after spending most of his working life in the business, which now employs around 27 staff, many of whom are long-term employees.
“One of our key sales representatives, who is also named David, has been working here for 41 years, Peter has been with us for 26, and our blinds installer, another David, has been here for 52,” Cal marvels.
Brax makes all its products to order, including its popular roller blinds, which come in an extensive range of fabrics.
Brax also keeps up technological advances and trends, Cal says.
“Most types of blinds can be motorised, which is also a popular option that customers go for.
“But it’s worth remembering that choosing to have motorised blinds needs some early planning because of the need for a power point.”
Cal believes that Brax’s showroom at 332 Pakington Street, Newtown, is just one of the company’s points of difference.
“People can see what they’re getting and customers can also talk to our experienced staff for good advice,” Cal says.
“Another point of difference is that we do manufacture many of our products locally and are very big on sourcing the highest-quality products.”
Cal invites anyone wanting more information about Brax Window Treatments to visit the showroom or braxwt.com.au

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